The Process

Through the years of designing and building hundreds of websites, we’ve honed our process into a highly strategic and efficient system… One that’s specifically designed to gently include you in all the major decisions, yet not overwhelm you with the technical nature of the job at hand.

Content and Call to Action Planning

Kicking things off, we first derive the new website’s core structure, deciding on things like what sort of content will be housed on the site, primary page labels, and most importantly, decide what you’re looking to have the visitor do once on the site.

These are known as your Calls to Action. Calls to actions vary according to the organization’s goals for the site. An ecommerce oriented site may want to encourage users to “Buy Now” or “add to Cart”, whereas a corporate informational site may want visitors to vew a specific product or service’s specifications, sign up for a newsletter or social media accounts, or simply contact them for an estimate or more information.

Discovery, Client Feedback and Market/Competitive Landscape Research

Before digging into the design or layout, we first interview you about things like your competitors, specific design styles you feel would represent your organization. We supplement this with an in-depth look at your company, your


Once your feedback and research has been gathered, we’re ready to lay down the site’s foundation, which comes in the form of a set of wireframes.

Wireframes are sort of blueprints of the site’s layout, and define things like the size and position of page elements, as well as We usually create one for the homepage and one for a sample interior page, since the homepage layout is typically different than most other sections of the site.

Interface Design

This step is where we finally get into the visually interesting part of things with colours, artwork and photography!

We tend to run this part of the process a little differently than you might expect. Instead of churning out a variety of designs from which to choose, we find it’s much more efficient to work on a single,

CMS Installation & Familiarization

We build most of our sites with WordPress, which is not only the World’s most popular open source blogging platform, but also an exceptionally capable and powerful Content Management System, which can be used for any kind of site.

At this stage of the project, we

HTML Template and Site Development

OK, so by now we’ve arrived at a final proposed design for the site and have you working on the content for the site. It’s time for us to take start on the