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Vision Critical University Design

Continuing our relationship with Vision Critical, we were recently given the task of the designing an interface for their brand new Vision Critical University, an online resource for their clients to interact and learn how to get the most from Vision Critical's comprehensive marketing research tools and products.

Seeing as VCU is more of a learning resource than a promotional website, the focus  was on the content. As such, graphical elements and imagery was kept to a minimum, but we still managed to create a strong sense of brand through colour selection and iconography.

We started by creating a clean, branded interface for the presentation, then implemented the design into the customized software created by North Vancouver's Relentless Technology.

Take a look at vcu.visioncritical.com to see how everything came together!